Curriculum Vitae for Cristian Herrera

Work experience

FromUntilEmployerPosition
170301PresentAd-Elit Sverige ABOwner / Consultant
100201DormantCristian Herrera - webb-konsult.seOwner / Consultant
070604091201Nordisk internetannonseringCTO / SEO
061112070209Stockholms stadJanitor – Temporary
051011061006Etab Relocation groupMover
010101010930PowerFX SystemsPHP – programmer
960311980210SLK - Stockholms LuftkontrollVentilation fitter
95 – August96 – MarchUllysesStreet vendor - Fruit

Notes:

Ad-Elit Sverige AB – Owner / Consultant: Ad-Elit is currently being built up and operates under the name Kundskap. Ad-Elit focuses on the marketing side of a company’s digital transformation.

webb-konsult.se – Owner / Consultant: My sole proprietorship that is dormant while Kundskap is built. Webb-konsult.se helps companies with Internet-related challenges. Assignments have ranged from project management and delivery structure consulting for small business websites, to creating ad campaigns, to building complex product catalogs, and defining goals and strategies for clients’ web presence. I have also taken on longer assignments for other companies in the industry.

CTO / SEO: My last employment. I handled all IT matters in the company, primarily on-site SEO on customer websites and operation of the local network, servers, and CRM/customer database. I built the company’s technical environment, including backup scripts and the network setup, and managed two technicians, a programmer, and a web designer. I held overall responsibility for all technology in the company, including on-site work on customer sites, SEO and accessibility training for major clients, and product development.

School Janitor – Temporary: Substituted for the caretaker at Fagersjöskolan during his leave. Responsibilities included cleaning, school canteen work, and property maintenance in a small-school environment where the caretaker must handle many roles.

Mover: Mainly worked with furniture removals and assembly, plus other physical tasks. Served as supervisor for a period and handled packing of sensitive household items (porcelain, etc.).

PHP programmer: PowerFX operates in audio sampling and multimedia for the music industry. Being a small company, I handled most technology tasks. Responsibilities included:

  • Programming / Systems development: Main responsibility was developing the company website (PHP/MySQL, LAMP stack). I also built smaller tools such as a customer/contact application, mailing list software, discussion forums, and other utilities.
  • System administration: Managed the local network (Windows 2000 server with clients) and some web server administration (RH 6/7).
  • Support: Acted as support for other employees, even outside office hours.

I truly enjoyed working there.

Ventilation fitter: Installed and dismantled ventilation ducts and insulated ducting.

Street vendor: During a nine-month stay in Chile (Viña del Mar), worked as a fruit seller on Calle Valparaíso. We worked in shifts to stay open 24/7. Also handled night customer service at a nearby motel during that time.

Other work experience

FromUntilForm of workMain responsibility
170301190801Etab Relocation ABDriver / express worker
900709900803Municipal summer jobService home
911215911228PraoNordiska färgmedia
19901995Seasonal workSVT – Värdsmagasinet
980622980831Stockholms kyrkogårdsförvaltningCemetery worker (season)

Notes:

Etab Relocation AB: While starting Ad-Elit I also worked at Etab as a moving-truck driver and express worker. Tasks included traditional moving, packing, driving light trucks, and transport jobs such as archive deliveries and dump runs.

Service home: Worked at Axelsberg’s service house; tasks included cleaning apartments and repairing wheelchairs and similar equipment.

Nordiska färgmedia: Four-color film exposure, plate production for print, and retouching.

SVT – Värdsmagasinet: Maintained contact with the team at the TV program Värdsmagasinet after they made a documentary about my family. Assisted with Spanish-to-Swedish translation for film and audio.

Cemetery worker (season): Planting flowers and relocating the memorial grove at Bromma Church.

Education

University studies

FromUntilInstitutionProgram
HT-03OngoingKTH, School of Engineering, KistaComputer Engineering, 120 credits

Notes:

Computer Engineering, 120 credits: Completed two years of the three-year program. Took a study break due to personal matters and have not resumed since. Specialized in networking and focused on the UNIX track in the second year. Finishing the degree is no longer relevant, as practical experience has proven more valuable. I had hoped to complete the remaining exams and thesis with support from an employer, but that is no longer the case.

High school level education

FromUntilOrganizerEducation
HT-02VT-03KTH - HaningeTechnical preparatory
VT-02VT-02Bandhagens VuxengymnasiumIndividual courses
991112000407InfokompProgramming
VT-99VT-99FolkuniversitetetCore subjects – Extended
HT-98HT-98FolkuniversitetetCore subjects – Basic
HT-92VT-94St.Eriks Gymnasium, Skärholmen annexBaGo (Flooring)

Notes:

Technical preparatory: Provided eligibility for KTH higher education programs. Included Mathematics C, D, E, chemistry, physics, statics, strength theory, and two projects.

Individual courses: Mathematics C and legal studies.

Programming: Vocational programming course that was cancelled due to financial constraints. Covered:

  • Teamwork
  • Programming techniques
  • Programming in Delphi / VBA fundamentals
  • Programming in BASIC / Pascal
  • C / C++ programming
  • PC technology for programmers
  • Mathematics for programmers

Completed the above with very good results.

BaGo: Construction and civil engineering, two-year practical training focused on flooring.

Computer knowledge

Formal

During my time at KTH, I completed several CISCO courses:

  • CCNA 1: Networking Basics
  • CCNA 2: Routers and Routing Basics
  • CCNA 3: Switching Basics and Intermediate Routing
  • Fundamentals of UNIX
  • HP IT Essentials I: PC Hardware and Software
  • HP IT Essentials II: Network Operating Systems

While at Nordisk Internetannonsering AB I learned and researched how to build websites that search engines can read and understand. I gained understanding of marketing, search behavior, and interaction on the Internet.

Informal

Learned PCs at a young age by getting new games to run on old hardware. Had earlier experience with AMIGA, Commodore 64, and Atari.

Have used Linux as my only operating system since 2001. Set up and administered various servers and experimented with everything from FTP to LDAP. Manage all home projects with Git.

Also experiment with different operating systems through PC virtualization (BSD, Solaris, and various Linux distributions).

Certifications

CertificateIssued by
Digital marketing essentialsGoogle - Digitalakademien
Google AdwordsGoogle - Skillshop
Google Analytics for BeginnersGoogle - Skillshop
Google Analytics Individual QualificationGoogle - Skillshop

Languages

LanguageLevel
SwedishProficient
SpanishAdvanced
EnglishUpper-Intermediate

Misc achievements and qualifications

  • Sweden’s first and only Top Contributor on Google’s forum for webmasters until the Swedish forum closed. I declined moving to the international forum because it was too time consuming and not client-driven at the time.
  • Worked extra as a bartender at Bedaröbaren in Nynäshamn and at festivals to stay busy on weekends.
  • Acted as a recreation leader for children in grades 1-3.
  • Substituted and assisted as a music circle leader for people with cognitive disabilities.
  • Completed the municipal “Stadsutbildning” course on serving alcohol responsibly.
  • Actively volunteered for ISK’s student union.
  • Co-founded “Nynäshamns Båtservice”, working on boat reconditioning, fiberglass hulls, and small outboard engine repairs.
  • Currently a board member and Webmaster at the Online Rotary Club of District 2410.

Hobbies

Operating systems and open source. Boxed throughout my teens and have recently switched to wushu (kungfu). Play some music, mainly guitar and some keyboard.

  • References available upon request. Since I have not been in the job market since 2007, references may be dated, but I can provide contacts on request.
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